Information on mechanics, setups, and tactics is on this page.
During The Bird and the Beast world event, players could influence their faction's strategy by voting in the Faction Strategy interface. This was done by using the Strategy board on the ground floor. There were no NPCs associated with this vote.
Unlike the other votings, the strategy votes could be changed freely at any time, and as frequently as wished by the player. The strategy with most votes at any time was immediately implemented. If a different strategy became the most voted by players, the strategy changed immediately.
The current strategy was shown in the interface as an icon.