The store sells a variety of unique customisation skins, titles, hairstyles, and other items for the player to purchase. All transactions in the store are done with runecoins, which are purchased with real world money; however, members gain access to 1 free item a month. All members are given a 10% discount on every item in the store.
The General Store can be accessed from the same interface that contains Treasure Hunter, Bonds and Membership, which can be accessed from the main interface, marked with a gold pendant with a ruby embedded in it. It can also be accessed by entering the elephant south of the Grand Exchange, although it is faster to simply use the interface.
The store has four mannequins outside, two male and two female, which Solomon uses to display his latest items. The pets and customisation screens can also be accessed by one of the two doors besides the main one, although there is no benefit to doing so.
Many of the outfit and accessory overrides offered at the General Store have recolourable sections on them. The available colours for most outfits (unless stated otherwise) are:
On top of that, 4 outfits (TokHaar Brute, TokHaar Veteran, TokHaar Warlord and the Dragon Wolf outfit) out of all the available have a unique set of 16 colours. This mainly corresponds to parts of the outfit embedded with gemstone materials that are capable of being recoloured throughout the outfit. These colours consist of precious metals:
Do note that the in-game colour selection for both Igneous blue and Blue flame have the exact same colour value, only differing in colours when in used on an override, with Blue flame appearing a tint lighter as seen.
The Replica Metal Plate Armour uses another separate set of 7 colours. Each corresponds to the standard metal equipment (excluding White) available in RuneScape. Replica trimmed armours are only compatible with Black, Mithril, Adamant and Rune. Likewise, Bronze, Iron and Steel do not have a trimmed counterpart.
The store itself caused a great deal of controversy at launch as the items are only obtained by using real world money. Many players voiced concerns over further microtransactions, however, many others were pleased knowing that this store was purely cosmetic, unlike Treasure Hunter. With the introduction of Solomon's Pets and Bank Boosters, some players argue that these items give an in-game advantage, and are not purely cosmetic.
After 9 October, Jagex made it so that teleportation spells will have a random animation, chosen from those a player has bought, played when he or she chooses to teleport. This was suggested on the RuneScape Forums. This was later changed to a cyclical system to prevent the random order being used for gambling.