The Jagex Store is an online store owned by Jagex. The store mainly sells official RuneScape-related merchandise.
The store is separated into five categories (T-Shirts, Hoodies, Caps & Beanies, Premium, and Other). The store home page displays several featured and sale items. The store region can be changed using a menu accessed by clicking on the flag at the top right of the page, above the shopping basket.
Each category shows the name and thumbnail of all the items it contains on one summary page. More information, including sizes/styles can be discovered by clicking on the item name.
The store was originally opened several years ago, stocking several posters, ringtones, and cellphone wallpapers. The store sold only within the United Kingdom and was largely unsuccessful, receiving little attention.
On 2 October2009, the store was "refreshed" with new merchandise dubbed the "Worst Update Ever!". Some of the items added were Jagex Moderator-designed T-shirts, posters, and packs.
On 8 December2009 e-mails were sent to previous customers of the Jagex Store to visit the new page and buy items.
On 11 December2009 Jagex updated the Jagex store, splitting it into separate American and European stores to save on shipping. All items previously in the Jagex store were discontinued, being replaced by an entirely new set of merchandise.
In November 2015, Jagex announced a Black Friday sale in their store. Purchases over a certain amount came with a free gift of a foam dragon dagger. There was some displeasure among players, as UK customers had to pay about 50% more for this free gift, compared to American or European players.