The store was originally opened several years ago, stocking several posters, ringtones, and cellphone wallpapers. The store sold only within the United Kingdom and was largely unsuccessful, receiving little attention.
On 2 October2009, the store was "refreshed" with new merchandise dubbed the "Worst Update Ever!". Some of the items added were Jagex Moderator-designed T-shirts, posters, and packs.
On 8 December2009 e-mails were sent to previous customers of the Jagex Store to visit the new page and buy items.
On 11 December2009 Jagex updated the Jagex store, splitting it into separate American and European stores to save on shipping. All items previously in the Jagex store were discontinued, being replaced by an entirely new set of merchandise.